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Jennifer Simonds

Futures & Cultural Research | Responsible Technology Design

Researching Human Needs in an AI-Powered Future

I lead research programmes that surface the human and cultural signals organisations need to design for the future — from in-context ethnographic fieldwork and strategic foresight to EU AI Act governance and accessibility compliance. Based in Berlin. Working globally.

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Ethnographic ResearchStrategic ForesightEU AI ActBITV 2.0Cultural AnalysisCo-Design
Jennifer Simonds - Research & Discovery Lead

Jennifer Simonds

Research & Discovery Lead

Expertise & Capabilities

Evidence-based research across the full time horizon — from near-term product decisions to mid-and-long-term innovation strategy. I work at the intersection of human needs, cultural change, and emerging technology.

10+ years leading research programmes for government, technology, and regulated industries — including in-context fieldwork in Europe and internationally, strategic foresight for next-generation products, and EU compliance frameworks adopted across public sector organisations.

Stakeholder alignment across engineering, legal, product, and executive teams — turning research into decisive action.

Case Studies

Trust by Design
EU AI Act

Trust by Design

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i-Kfz Digital Services
1M+ Users

i-Kfz Digital Services

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BITV Certification
98/98 Criteria

BITV Certification

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TrustBridge
4 Verticals

TrustBridge

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Jennifer Simonds

How I got here

With over a decade of experience in research and discovery, I’ve led programmes across government, critical infrastructure, and regulated industries. Based in Berlin, I specialise in translating complex regulatory requirements into actionable product strategy — from EU AI Act compliance to BITV accessibility certification.

How I Work

Evidence-based research across the full time horizon — from near-term product decisions to mid-and-long-term innovation strategy. I work at the intersection of human needs, cultural change, and emerging technology.

01

Discover

Map human needs, cultural context, and emerging signals through in-context fieldwork, expert interviews, and systematic trend analysis.

02

Synthesise

Build strategic frameworks — personas, scenarios, cultural maps, foresight models — that make complex insights legible and actionable for product and design teams.

03

Deliver

Facilitate immersion workshops, design provocations, and strategic briefings that translate research into confident decisions, roadmaps, and innovation pathways.

Research & Co-Creation Toolkit

Qualitative, quantitative, and mixed-method approaches for discovery, testing, and evidence-based decision-making.

Co-creationInterviewsSurveysMixed MethodsUsability Testing
Explore methods

Expertise

Organisations navigating these requirements

EU AI Act Compliance

Governance frameworks and risk assessment for high-risk AI systems.

BITV & Accessibility

Full BITV 2.0 and WCAG 2.1 compliance for government applications.

Critical Infrastructure

Security-first research for government and healthcare services.

Digital Sovereignty

Data protection and Made in Germany quality standards.

Cross-Agency Coordination

Stakeholder alignment across ministries and agencies.

Evidence-Based Transformation

Rigorous research for digital transformation initiatives.

Consumer Technology

Human-centered research for next-generation device and service experiences — from concept exploration to cultural validation.

Futures & Innovation Strategy

Mid-to-long-term research programmes for organisations navigating emerging technology, shifting user expectations, and cultural change.